top of page
BRAND AWARENESS
CASE STUDY
Origin Caribé
Digital Marketing Campaign And Bolstering Integrated Marketing Tactics
300%
Increase in
Website Traffic
7.8M
Total
Impressions
127%
Under CPA
Goal
Origin Caribé, based in the Dominican Republic, launched its line of cold-pressed juices in select Walmarts and Giant Eagles across the country. A digital marketing campaign was launched across Facebook and Instagram in specific geo-targeted locations to increase brand awareness and drive visitors to the website.
​
To bolster the campaign and increase the consumer impact upon interaction with the brand, The Knowing Agency executed the following:
Enhancement of unique landing pages featuring maps of store locations
Development of a First Time Buyers Program to motivate new buyers
​Redesign of website pages to enhance customer journey
​Implementation of brand forward social media campaign
Tailored messaging for Spanish vs. English audiences
bottom of page